COLA FIRMS--LOOSING THE GRAPPLE..
The re-eruption of pesticide scam..a very recent upsurge due to a fiesty woman by name Sunita Narain,Diro of CSE returned back to her so-called "limelight"..after three years complaining about non-permissable usage of chemicals or "pesti's" in the cola drinks. Over the last many years ,if we look back, people have got accustomed themselves or rather became comfortable with soft drinks.Suddenly out of a billion population ,if one has objection , i seriously hunch that how many people out of all the billion population are going to change their regualr habit of consuming these soft drin My initial doubt is that , is this a futile chase leading to nowhere?? Later ,after me going through some articles and editorials recently then i came to a slight confirmation about the issue. This is infact one of many issues concerning seamy side of Coca-cola India's affairs.Many cola companies face this problem of attrition,and this exodus resulted in sinking of sales and crumbling image.
Of all the cola wars ,this may be the only one where the two greatest rivals ,Coke and Pepsi,are on the same side.The surprising fact is that both are lossing so far on this issue.This issue has infact shakened the political overtones and the biased opinions or bans that are being imposed on these firms in their own respactive area or states.The other side of the coin is that it leads to a very bad impact on foreign direct investment inflows, so finally degrading one major aspect of india's economy.So now my question is that should government support this or oppose this?? Both will lead to trouble one for economic purposes and the other ofcourse challenging its own stand or power.
Finally i say that it is the people who have to decide on this issue...weather to drink it or not.In my state some of the local television channels flaking the colas and supporting coconuts.At the same time or the very next instant an ad will prop up on the screen containing aamir for a coke ad...phew,i never understood these kinda channels' mentality...By the way dude its upto u now..and as of me i didn't stop drinking as iam doin it for so many yrs...its like am addicted u can say!!!